Recommendations of Wm Wrigley Jr Company Innovation In Chinas Confectionery Market Case Analysis

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Recommendations of Wm Wrigley Jr Company Innovation In Chinas Confectionery Market Case Study Help

On the basis of above internal and external analysis of the company in addition to the evaluation of different options, the company is recommended to think about alternative 3. As alternative 3 would allow the business to expand in worldwide markets without any reduction in its local incomes and any wear and tear of its market position. By considering Alternative 3, the company might maintain its shop experience and brand uniqueness. Nevertheless, it could likewise consider alternative 2 that could allow the business to access the markets with no potential financial investment. The business could pursue alternative 1 which would enable the company to focus on potential worldwide markets rather than the regional markets however as the company is extremely dependent on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in business's revenue. For that reason, the company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Wm Wrigley Jr Company Innovation In Chinas Confectionery Market Case Help Stores

The business has a long term market position in US which can not be created soon in the new markets. The alternative would assist the business to expand in worldwide markets along with the elimination of issues raised in its local markets related to its diversity.

Pros:

• Expedition of brand-new international markets.
• Increase in earnings from worldwide markets.
• Elimination of concerns associated with diversity.
• Income diversity.
• Step towards being a strong international brand.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competition.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Wm Wrigley Jr Company Innovation In Chinas Confectionery Market Case Analysis Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could position an extreme risk to the market share of business. In this circumstance the company might consider introducing Click and Recommendations of Wm Wrigley Jr Company Innovation In Chinas Confectionery Market Case Help shops. These stores with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competition threat
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Risk to the marketplace position
• Removal of brand Originality
• Removal of the fantastic store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to expand towards the global markets without closing its domestic stores that adds to the major part of incomes of the business. The benefits and drawbacks related to Alternative 3 are provided listed below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Expanding customer base
• Large Revenues
• Expedition of new international markets.
• Boost in earnings from global markets.
• Revenue diversity.
• Step towards being a strong international brand name.

Cons:

• Continuation of concerns related to variety.
• Differences in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.



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