Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Solution

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Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Help

On the basis of above internal and external analysis of the business along with the examination of numerous options, the business is advised to consider alternative 3. As alternative 3 would enable the business to broaden in global markets without any decrease in its regional incomes and any deterioration of its market position. The business could pursue alternative 1 which would make it possible for the company to focus on potential international markets rather than the local markets however as the business is highly reliant on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decline in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Solution Stores

Expansion towards international markets through opening brand-new stores in other Europe and Asian nations with closing domestic shops is although a great choice for increasing the worldwide presence of the business. The closing of domestic stores might extremely impact the incomes of the firm as above 90% of its stores are located domestically and closing those shops would ultimately decrease the profits of the company. Furthermore, the company has a long term market position in United States which can not be created soon in the new markets. The alternative would assist the company to broaden in worldwide markets in addition to the removal of problems raised in its regional markets related to its diversity. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Exploration of new global markets.
• Boost in revenue from global markets.
• Elimination of concerns connected to diversity.
• Revenue diversification.
• Step towards being a strong international brand name.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competitors.
• Distinctions in cultures might led to a failure of the brand name especially in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Solution Stores

Alternative 2 includes the intro of online market locations through generating a correct company's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might position a severe risk to the market share of company. Moreover, the rivals are moving towards click and Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Help shops with Gap presenting Piperline. This shift towards online markets could decrease the revenues for company. In this situation the business could think about introducing Click and Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Help shops. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores. The benefits and drawbacks of option 2 are given as follows;

Pros:

• Low financial investment
• Lowering competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the marketplace position
• Removal of brand name Individuality
• Elimination of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to expand towards the international markets without closing its domestic stores that contributes to the huge part of revenues of the business. The benefits and drawbacks related to Alternative 3 are provided below;

Pros:

• Reducing competitors danger
• Access to the world markets
• Expanding customer base
• Big Revenues
• Expedition of brand-new worldwide markets.
• Increase in profits from global markets.
• Earnings diversity.
• Action towards being a strong international brand.

Cons:

• Extension of concerns related to diversity.
• Distinctions in cultures might caused a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to acquire market share.



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