Porter's 5 Forces analysis of We Marketing Group Building A Global Marketing And Communication Company In China Case Solution

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Porter's 5 Forces analysis of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis

A Porter's 5 Forces analysis of We Marketing Group Building A Global Marketing And Communication Company In China Case Help could be performed to develop different methods utilizing the strengths of the business to avail opportunities, overcome weaknesses and to minimize the hazards. It might also be utilized to assess that how certain weaknesses withstand specific opportunities and increase the dangers. The techniques drafted using the Porter's 5 Forces analysis of We Marketing Group Building A Global Marketing And Communication Company In China Case Solution are provided as follows;
• Usage of strong global brand name position and funds in broadening towards possible markets.
• Special brand experience could help out the business to much better position itself in brand-new markets.
• Resistance in growth in the potential global markets encouraging diversity.
• High prices limits the growth in various Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional ways of marketing and the distinct brand name experience might be utilized to reduce the threat from possible clients.
• Stringent appearance policies could led to the customer shift towards Victoria with high social obligation.
• Restricted target markets could led to a decline in the overall market share of the company.
These methods could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of We Marketing Group Building A Global Marketing And Communication Company In China Case Analysis could be conducted to assess the availability of funds to the company that might be utilized in growth towards worldwide markets. The financial position of the company might be evaluated by using the information given up the case Exhibit 1. The ratios that might be considered in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be prospective and the company should put efforts in increasing its profits along with lowering its operational expenditures to increase its profit margins.

Porter's 5 Forces analysis of We Marketing Group Building A Global Marketing And Communication Company In China Case Analysis

Segmentation

Most of the company's Brick and Mortar stores are situated in United States consisting of above 500 shops in practically each of the state of US. The company has also an international existence in 8 various nations with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is most likely the 10% of its stores in the US.

Targeting

The business targets its clothes brand to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for different distinctions in the business connected to its rivals. For example, the business employs great looking males and females for its stores and follows a rigorous appearance policy to maintain destination of good-looking individuals towards its stores and supply an unique brand experience.

Positioning

The company has actually positioned its brand name as a high-end brand targeting only a specific market segment. The business with its non-traditional methods of marketing through models and agents posters its brand name image as a luxury clothing brand targeted to the cool and good-looking characters in society. Although, this market position draws in various elite people towards the brand name however it injures the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of We Marketing Group Building A Global Marketing And Communication Company In China Case Analysis faces a great deal of competition in the market with the presence of various variety of rivals in the market. A chart revealing the close competitors along with their characteristics and the marketing strategy is given in. it might be seen that the American Eagle Outfitters is thought about to be the greatest rivals for company with its marketing strategy related to the television programs. Gap is also thought about to be a prospective rival in regional as well as in global; markets as the business is thinking about to shift in the global markets. In addition to it, We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis. with its versatile prices strategy and the Victoria's Street with its strong social status pose an extreme risk to the current market share of the Porter's 5 Forces analysis of We Marketing Group Building A Global Marketing And Communication Company In China Case Analysis.

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