Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Solution

Home >> Asia Case Research Centre >> We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set >> Recommendations

Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis

On the basis of above internal and external analysis of the business in addition to the assessment of numerous alternatives, the business is advised to consider alternative 3. As alternative 3 would enable the company to expand in international markets with no decrease in its local incomes and any wear and tear of its market position. By considering Alternative 3, the business might maintain its store experience and brand name originality. It could also think about alternative 2 that might permit the business to access the markets without any potential financial investment. The business could pursue alternative 1 which would allow the business to focus on potential international markets rather than the regional markets but as the business is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decrease in business's revenue. The company is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Help Stores

Growth towards global markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a good option for increasing the international presence of the business. The closing of domestic stores could highly impact the revenues of the firm as above 90% of its stores are located domestically and closing those stores would ultimately reduce the revenues of the company. Additionally, the business has a long term market position in United States which can not be created soon in the brand-new markets. The option would assist the company to broaden in international markets along with the elimination of concerns raised in its local markets related to its diversity. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Expedition of new international markets.
• Increase in earnings from international markets.
• Elimination of concerns connected to variety.
• Income diversity.
• Step towards being a strong global brand.

Cons:

• Loss of comprehensive earnings from the local markets.
• Increase in competition.
• Differences in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Analysis Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might posture a serious risk to the market share of business. In this situation the business might think about introducing Click and Recommendations of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Solution stores. These shops with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Minimizing competition danger
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand Originality
• Removal of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might think about, is to broaden towards the global markets without closing its domestic shops that contributes to the major part of earnings of the company. The benefits and drawbacks associated with Alternative 3 are provided below;

Pros:

• Reducing competition threat
• Access to the world markets
• Enlarging consumer base
• Big Earnings
• Exploration of brand-new international markets.
• Increase in profits from global markets.
• Profits diversification.
• Action towards being a strong international brand.

Cons:

• Extension of issues related to variety.
• Distinctions in cultures might caused a failure of the brand name specifically in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenses to acquire market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.