Recommendations of Tradelink Electronic Commerce Limited Implementation Strategy Case Analysis

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Recommendations of Tradelink Electronic Commerce Limited Implementation Strategy Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of numerous options, the business is recommended to think about alternative 3. As alternative 3 would allow the company to expand in international markets without any reduction in its regional incomes and any degeneration of its market position. By considering Alternative 3, the business might maintain its shop experience and brand name uniqueness. Nevertheless, it might also think about alternative 2 that might enable the business to access the markets without any prospective investment. The company might pursue alternative 1 which would make it possible for the company to focus on potential international markets rather than the local markets however as the business is extremely reliant on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the significant decline in business's earnings. The company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Tradelink Electronic Commerce Limited Implementation Strategy Case Analysis Stores

The company has a long term market position in US which can not be produced quickly in the new markets. The option would assist the company to broaden in global markets along with the elimination of issues raised in its regional markets related to its variety.

Pros:

• Exploration of brand-new international markets.
• Boost in earnings from international markets.
• Elimination of issues associated with diversity.
• Earnings diversification.
• Step towards being a strong international brand.

Cons:

• Loss of substantial earnings from the regional markets.
• Increase in competitors.
• Differences in cultures could resulted in a failure of the brand name specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Tradelink Electronic Commerce Limited Implementation Strategy Case Help Stores

Alternative 2 includes the intro of online market locations through creating a proper company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could present a severe hazard to the market share of company. Moreover, the competitors are shifting towards click and Recommendations of Tradelink Electronic Commerce Limited Implementation Strategy Case Help stores with Gap introducing Piperline. This shift towards online markets might minimize the revenues for company. In this scenario the business could think about introducing Click and Recommendations of Tradelink Electronic Commerce Limited Implementation Strategy Case Analysis shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low financial investment
• Decreasing competitors danger
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Danger to the marketplace position
• Elimination of brand name Individuality
• Elimination of the great shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to expand towards the worldwide markets without closing its domestic stores that adds to the major part of earnings of the business. The advantages and disadvantages related to Alternative 3 are given below;

Pros:

• Minimizing competition hazard
• Access to the world markets
• Enlarging consumer base
• Big Revenues
• Expedition of new global markets.
• Boost in revenue from global markets.
• Revenue diversification.
• Action towards being a strong international brand name.

Cons:

• Extension of problems associated with diversity.
• Differences in cultures might led to a failure of the brand particularly in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to get market share.



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