Porter's 5 Forces analysis of To Move Or Not To Move Cathay Pacific Airways Case Solution

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> Asia Case Research Centre >> To Move Or Not To Move Cathay Pacific Airways >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of To Move Or Not To Move Cathay Pacific Airways Case Study Solution

A Porter's 5 Forces analysis of To Move Or Not To Move Cathay Pacific Airways Case Help might be carried out to design various strategies using the strengths of the business to get opportunities, get rid of weak points and to decrease the dangers. It might also be used to evaluate that how particular weaknesses resist specific chances and increase the dangers. The techniques drafted utilizing the Porter's 5 Forces analysis of To Move Or Not To Move Cathay Pacific Airways Case Analysis are given as follows;
• Usage of strong global brand name position and financial resources in expanding towards prospective markets.
• Distinct brand name experience might assist the company to better position itself in brand-new markets.
• Resistance in growth in the possible global markets motivating diversity.
• High prices restricts the growth in different Asian and African nations with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the distinct brand experience could be utilized to reduce the risk from potential clients.
• Stringent look policies could caused the customer shift towards Victoria with high social duty.
• Restricted target audience might resulted in a decline in the overall market share of the company.
These strategies might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of To Move Or Not To Move Cathay Pacific Airways Case Help might be conducted to examine the availability of financial resources to the business that could be used in growth towards international markets. The financial position of the business could be evaluated by utilizing the information given in the case Exhibit 1. The ratios that might be thought about in financial performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has a reasonable financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not appears to be possible and the business should put efforts in increasing its earnings along with decreasing its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of To Move Or Not To Move Cathay Pacific Airways Case Help

Segmentation

Most of the business's Brick and Mortar shops are situated in US including above 500 stores in practically each of the state of US. The company has likewise a global presence in 8 various nations with its highest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 stores in global markets that is probably the 10% of its stores in the United States.

Targeting

The business targets its clothes brand to the young, tall and attractive teenagers and kids that are considered to be cool. This targeting policy is responsible for different differences in the company connected to its competitors. The company hires excellent looking men and ladies for its shops and follows a rigorous appearance policy to keep attraction of attractive individuals towards its shops and supply a distinct brand experience.

Positioning

The company has placed its brand as a high-end brand name targeting just a specific market sector. The company with its non-traditional ways of marketing through designs and agents posters its brand name image as a luxury clothing brand name targeted to the cool and attractive characters in society. Although, this market position draws in various elite individuals towards the brand however it injures the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of To Move Or Not To Move Cathay Pacific Airways Case Solution deals with a lot of competitors in the market with the presence of different number of competitors in the market. Space is likewise considered to be a potential rival in regional as well as in global; markets as the business is thinking about to move in the worldwide markets.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.