Recommendations of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Analysis

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Recommendations of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of numerous alternatives, the company is suggested to consider alternative 3. As alternative 3 would permit the business to broaden in international markets without any reduction in its regional incomes and any deterioration of its market position. The company might pursue alternative 1 which would make it possible for the business to focus on prospective international markets rather than the regional markets however as the business is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decline in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Help Stores

The company has a long term market position in United States which can not be generated soon in the brand-new markets. The option would help the business to broaden in worldwide markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Exploration of new worldwide markets.
• Boost in earnings from global markets.
• Removal of concerns associated with variety.
• Profits diversification.
• Action towards being a strong global brand.

Cons:

• Loss of extensive profits from the regional markets.
• Boost in competitors.
• Distinctions in cultures could caused a failure of the brand particularly in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might pose an extreme threat to the market share of business. In this circumstance the business might consider introducing Click and Recommendations of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Analysis shops. These shops with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Removal of brand name Originality
• Elimination of the fantastic store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to expand towards the global markets without closing its domestic shops that adds to the major part of revenues of the business. The advantages and disadvantages related to Alternative 3 are provided below;

Pros:

• Lowering competitors risk
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Expedition of new worldwide markets.
• Increase in profits from worldwide markets.
• Earnings diversity.
• Action towards being a strong international brand name.

Cons:

• Continuation of problems associated with variety.
• Differences in cultures could resulted in a failure of the brand especially in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenses to acquire market share.



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