Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Help

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Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of different alternatives, the company is recommended to think about alternative 3. As alternative 3 would enable the business to expand in worldwide markets without any reduction in its regional revenues and any wear and tear of its market position. By thinking about Alternative 3, the company could keep its shop experience and brand name individuality. Nevertheless, it could also think about alternative 2 that might permit the business to access the marketplaces with no prospective financial investment. The business might pursue alternative 1 which would enable the business to focus on prospective international markets rather than the regional markets however as the business is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decline in company's income. The company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Analysis Stores

The company has a long term market position in US which can not be generated quickly in the new markets. The alternative would assist the business to broaden in worldwide markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Exploration of new international markets.
• Increase in income from worldwide markets.
• Removal of problems related to variety.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of substantial profits from the local markets.
• Boost in competition.
• Differences in cultures might caused a failure of the brand specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Solution Stores

Alternative 2 consists of the intro of online market locations through producing an appropriate business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might present a severe danger to the marketplace share of business. The rivals are shifting towards click and Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Solution stores with Gap presenting Piperline. This shift towards online markets could reduce the profits for company. In this scenario the business might consider presenting Click and Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Solution shops. These stores with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic stores. The pros and cons of option 2 are given as follows;

Pros:

• Low investment
• Minimizing competitors threat
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Profits
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Removal of brand Individuality
• Removal of the terrific shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might think about, is to expand towards the worldwide markets without closing its domestic shops that adds to the major part of incomes of the company. The pros and cons associated with Alternative 3 are offered below;

Pros:

• Lowering competition danger
• Access to the world markets
• Expanding customer base
• Big Earnings
• Exploration of new international markets.
• Boost in income from worldwide markets.
• Revenue diversity.
• Step towards being a strong international brand.

Cons:

• Extension of concerns associated with diversity.
• Distinctions in cultures might led to a failure of the brand particularly in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to acquire market share.



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