Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study And Video Boxed Set Case Solution

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Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study And Video Boxed Set Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of different alternatives, the company is advised to consider alternative 3. As alternative 3 would permit the business to expand in international markets without any decrease in its regional revenues and any degeneration of its market position. By considering Alternative 3, the business could keep its shop experience and brand name uniqueness. It could also think about alternative 2 that might enable the company to access the markets without any prospective financial investment. Although, the business could pursue alternative 1 which would make it possible for the business to focus on possible global markets instead of the local markets but as the company is extremely depending on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decline in business's earnings. For that reason, the business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study And Video Boxed Set Case Help Stores

The business has a long term market position in United States which can not be generated quickly in the new markets. The option would help the business to broaden in worldwide markets along with the elimination of concerns raised in its regional markets related to its variety.

Pros:

• Expedition of new global markets.
• Increase in revenue from global markets.
• Elimination of issues associated with diversity.
• Earnings diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of extensive incomes from the local markets.
• Increase in competition.
• Differences in cultures might resulted in a failure of the brand specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study And Video Boxed Set Case Solution Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could present a severe danger to the market share of business. In this scenario the company might consider presenting Click and Recommendations of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study And Video Boxed Set Case Solution stores. These stores with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competitors threat
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Risk to the market position
• Removal of brand name Individuality
• Removal of the great shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to expand towards the international markets without closing its domestic shops that adds to the major part of incomes of the company. The benefits and drawbacks connected to Alternative 3 are offered listed below;

Pros:

• Reducing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Large Incomes
• Expedition of brand-new international markets.
• Boost in income from international markets.
• Earnings diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues related to variety.
• Distinctions in cultures could caused a failure of the brand name especially in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to get market share.



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