Porter's 5 Forces analysis of Tal Apparel Limited Stepping Up The Value Chain Case Solution

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Porter's 5 Forces analysis of Tal Apparel Limited Stepping Up The Value Chain Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Tal Apparel Limited Stepping Up The Value Chain Case Analysis might be carried out to design various strategies utilizing the strengths of the business to avail chances, overcome weaknesses and to decrease the risks. It might also be used to assess that how particular weak points resist certain opportunities and increase the risks. The strategies drafted using the Porter's 5 Forces analysis of Tal Apparel Limited Stepping Up The Value Chain Case Analysis are offered as follows;
• Utilization of strong international brand position and financial resources in expanding towards possible markets.
• Special brand experience might assist the business to much better position itself in brand-new markets.
• Resistance in expansion in the possible worldwide markets encouraging variety.
• High costs limits the growth in various Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional ways of marketing and the distinct brand name experience could be used to lower the risk from possible customers.
• Rigorous look policies could led to the consumer shift towards Victoria with high social obligation.
• Restricted target audience might resulted in a decline in the overall market share of the company.
These techniques could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Tal Apparel Limited Stepping Up The Value Chain Case Help could be carried out to examine the schedule of funds to the company that might be utilized in expansion towards worldwide markets. The monetary position of the company might be assessed by using the data given up the case Exhibition 1. The ratios that could be thought about in financial performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not appears to be prospective and the company needs to put efforts in increasing its incomes in addition to lowering its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Tal Apparel Limited Stepping Up The Value Chain Case Help

Segmentation

The division analysis consists of the analysis of numerous company segments of the company in domestic and the international, markets. The majority of the company's Physical shops lie in United States consisting of above 500 shops in almost each of the state of United States. Nevertheless, the company has also a worldwide existence in 8 various countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is probably the 10% of its shops in the US. It indicates that majority of the incomes of the business originated from the local markets. Furthermore, the business is thinking about to expand its stores into 7 more European and Asian nations. A chart revealing the existence of the company in different international markets is given in the Appendix 2.

Targeting


The business targets its clothing brand name to the young, high and attractive teens and kids that are considered to be cool. This targeting policy is accountable for various differences in the company related to its competitors. The business hires good looking males and ladies for its stores and follows a rigorous appearance policy to preserve destination of good-looking people towards its shops and supply a special brand name experience.

Positioning


The company has placed its brand name as a high-end brand targeting only a specific market segment. The business with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothes brand targeted to the cool and attractive personalities in society. This market position attracts numerous elite individuals towards the brand name however it harms the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Tal Apparel Limited Stepping Up The Value Chain Case Analysis deals with a lot of competitors in the market with the presence of different number of rivals in the market. Gap is also thought about to be a potential competitor in local as well as in international; markets as the company is thinking about to move in the global markets.



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