Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Analysis

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Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Study Analysis

A Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Help might be carried out to create various techniques using the strengths of the business to get opportunities, conquer weak points and to minimize the threats. It could likewise be utilized to evaluate that how specific weak points withstand particular opportunities and increase the hazards. The methods prepared using the Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Analysis are offered as follows;
• Usage of strong international brand position and funds in broadening towards potential markets.
• Distinct brand name experience might assist the company to much better position itself in brand-new markets.
• Resistance in growth in the possible international markets motivating diversity.
• High prices limits the expansion in numerous Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the unique brand name experience might be used to decrease the risk from potential clients.
• Strict appearance policies might resulted in the customer shift towards Victoria with high social duty.
• Limited target audience might led to a decrease in the overall market share of the business.
These strategies could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Analysis might be carried out to assess the availability of funds to the company that could be utilized in expansion towards international markets. The monetary position of the business could be assessed by using the information given up the case Display 1. The ratios that could be considered in financial efficiency analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the business has a sensible monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net earnings margin does not appears to be possible and the business must put efforts in increasing its revenues along with minimizing its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Solution

Segmentation

The segmentation analysis includes the analysis of various service sections of the business in domestic and the global, markets. Most of the company's Traditional shops are located in United States consisting of above 500 shops in almost each of the state of United States. The company has also an international existence in 8 different countries with its greatest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is most likely the 10% of its shops in the US. It suggests that majority of the revenues of the company originated from the local markets. Furthermore, the business is considering to expand its stores into 7 more European and Asian nations. A chart revealing the existence of the company in different global markets is given in the Appendix 2.

Targeting

The business targets its clothing brand to the young, tall and attractive teenagers and kids that are considered to be cool. This targeting policy is accountable for different differences in the business connected to its rivals. The business hires excellent looking males and ladies for its shops and follows a stringent look policy to preserve tourist attraction of attractive individuals towards its stores and provide a special brand experience.

Positioning

The business has actually placed its brand name as a high-end brand name targeting just a particular market sector. The business with its non-traditional methods of marketing through designs and agents posters its brand name image as a luxury clothing brand name targeted to the cool and good-looking characters in society. This market position brings in various elite people towards the brand however it harms the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Solution deals with a great deal of competition in the market with the presence of different variety of rivals in the market. A chart showing the close competitors together with their qualities and the marketing strategy is given in. it might be seen that the American Eagle Outfitters is thought about to be the strongest rivals for company with its marketing method associated to the tv programs. Space is likewise thought about to be a potential rival in local as well as in worldwide; markets as the business is considering to move in the global markets. Along with it, Seiko Watch Corporation Moving Upmarket Case Study Solution. with its versatile pricing method and the Victoria's Street with its strong social status pose an extreme threat to the existing market share of the Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Analysis.

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