Recommendations of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Solution

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Recommendations of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Study Analysis

RecommendationsOn the basis of above internal and external analysis of the business along with the examination of numerous alternatives, the company is suggested to consider alternative 3. As alternative 3 would allow the company to expand in global markets with no decrease in its local earnings and any deterioration of its market position. By thinking about Alternative 3, the company could keep its shop experience and brand individuality. It could likewise consider alternative 2 that might allow the company to access the markets without any prospective financial investment. The company might pursue alternative 1 which would enable the business to focus on possible international markets rather than the local markets but as the business is extremely dependent on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decrease in company's earnings. For that reason, the company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Help Stores

International SegmentsThe company has a long term market position in US which can not be produced quickly in the new markets. The option would assist the business to broaden in worldwide markets along with the removal of issues raised in its regional markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Boost in income from worldwide markets.
• Removal of problems related to diversity.
• Income diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of substantial revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might present a severe hazard to the market share of company. In this circumstance the business might consider introducing Click and Recommendations of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Help stores. These shops with a low requirement of funds to settle would enable the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competition danger
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Elimination of brand name Originality
• Removal of the great shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might think about, is to expand towards the global markets without closing its domestic stores that adds to the major part of incomes of the business. The benefits and drawbacks connected to Alternative 3 are given below;

Pros:

• Lowering competition threat
• Access to the world markets
• Increasing the size of customer base
• Large Incomes
• Exploration of brand-new worldwide markets.
• Boost in revenue from global markets.
• Income diversification.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of concerns related to variety.
• Distinctions in cultures might led to a failure of the brand specifically in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.



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