Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Analysis

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Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Study Solution

A Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Analysis might be conducted to create different techniques using the strengths of the company to get opportunities, get rid of weak points and to minimize the hazards. It could likewise be utilized to examine that how specific weak points resist certain chances and increase the threats. The techniques drafted using the Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Help are offered as follows;
• Utilization of strong worldwide brand position and funds in expanding towards potential markets.
• Unique brand experience might help out the business to better position itself in new markets.
• Resistance in expansion in the possible global markets motivating diversity.
• High costs restricts the expansion in numerous Asian and African nations with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the distinct brand experience could be used to lower the hazard from prospective consumers.
• Stringent appearance policies might resulted in the consumer shift towards Victoria with high social responsibility.
• Minimal target markets might resulted in a decline in the total market share of the company.
These methods could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Analysis could be conducted to evaluate the accessibility of financial resources to the business that could be utilized in growth towards international markets. The financial position of the business could be assessed by using the data given in the case Exhibition 1. The ratios that could be considered in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable monetary performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net revenue margin does not seems to be prospective and the business must put efforts in increasing its incomes along with minimizing its functional expenditures to increase its profit margins.

Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Solution

Segmentation

The division analysis includes the analysis of numerous business sections of the business in domestic and the worldwide, markets. The majority of the business's Brick and Mortar shops lie in United States consisting of above 500 stores in practically each of the state of United States. The company has also a global existence in 8 various countries with its highest number of stores situated in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is most likely the 10% of its shops in the US. It indicates that bulk of the earnings of the business come from the local markets. Additionally, the business is thinking about to broaden its stores into 7 more European and Asian nations. A chart revealing the existence of the company in different international markets is given up the Appendix 2.

Targeting

The company targets its clothes brand name to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for different distinctions in the business related to its rivals. For instance, the business employs excellent looking males and females for its shops and follows a stringent appearance policy to preserve destination of attractive individuals towards its shops and provide a distinct brand name experience.

Positioning

The company has positioned its brand name as a high-end brand name targeting just a particular market segment. The company with its non-traditional ways of marketing through models and agents posters its brand name image as a high-end clothing brand name targeted to the cool and good-looking characters in society. Although, this market position brings in various elite people towards the brand name but it injures the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Seiko Watch Corporation Moving Upmarket Case Study And Video Boxed Set Case Analysis deals with a lot of competitors in the market with the existence of different number of rivals in the market. Space is also thought about to be a prospective competitor in regional as well as in worldwide; markets as the company is thinking about to move in the international markets.

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