Recommendations of Scmp Com Strategic Repositioning Of A Newspaper Case Help

Home >> Asia Case Research Centre >> Scmp Com Strategic Repositioning Of A Newspaper >> Recommendations

Recommendations of Scmp Com Strategic Repositioning Of A Newspaper Case Study Analysis

RecommendationsOn the basis of above internal and external analysis of the business together with the evaluation of various options, the company is recommended to consider alternative 3. As alternative 3 would permit the business to broaden in international markets without any decrease in its regional profits and any deterioration of its market position. By considering Alternative 3, the company could maintain its shop experience and brand name uniqueness. It could likewise think about alternative 2 that could permit the company to access the markets without any prospective financial investment. Although, the company might pursue alternative 1 which would make it possible for the business to concentrate on prospective worldwide markets rather than the regional markets but as the business is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the significant decline in company's earnings. For that reason, the business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Scmp Com Strategic Repositioning Of A Newspaper Case Analysis Stores

International SegmentsThe company has a long term market position in United States which can not be produced soon in the new markets. The option would assist the company to expand in international markets along with the removal of issues raised in its regional markets related to its variety.

Pros:

• Expedition of new worldwide markets.
• Increase in earnings from international markets.
• Elimination of problems related to variety.
• Income diversity.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Increase in competitors.
• Distinctions in cultures could resulted in a failure of the brand name especially in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Scmp Com Strategic Repositioning Of A Newspaper Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might pose a serious hazard to the market share of company. In this circumstance the company might consider introducing Click and Recommendations of Scmp Com Strategic Repositioning Of A Newspaper Case Help shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Decreasing competition hazard
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Earnings
• Low Operating Expense
• Easy new market entrance

Cons:

• Danger to the market position
• Removal of brand name Originality
• Elimination of the excellent shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to expand towards the global markets without closing its domestic shops that adds to the huge part of earnings of the company. The benefits and drawbacks associated with Alternative 3 are offered below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Exploration of new worldwide markets.
• Increase in profits from global markets.
• Earnings diversification.
• Step towards being a strong international brand name.

Cons:

• Extension of problems associated with diversity.
• Distinctions in cultures might resulted in a failure of the brand especially in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to gain market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.