Porter's 5 Forces analysis of Polo Ralph Lauren And Luen Thai Using Collaborative Supply Chain Integration In The Apparel Value Chain Case Analysis

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Porter's 5 Forces analysis of Polo Ralph Lauren And Luen Thai Using Collaborative Supply Chain Integration In The Apparel Value Chain Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Polo Ralph Lauren And Luen Thai Using Collaborative Supply Chain Integration In The Apparel Value Chain Case Solution might be performed to create different methods using the strengths of the company to avail opportunities, conquer weak points and to decrease the threats. It might also be utilized to examine that how certain weaknesses resist particular opportunities and increase the hazards. The strategies prepared using the Porter's 5 Forces analysis of Polo Ralph Lauren And Luen Thai Using Collaborative Supply Chain Integration In The Apparel Value Chain Case Analysis are provided as follows;
• Utilization of strong worldwide brand position and funds in broadening towards prospective markets.
• Unique brand name experience could help out the business to much better position itself in brand-new markets.
• Resistance in expansion in the possible global markets encouraging diversity.
• High rates limits the growth in various Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional ways of marketing and the unique brand experience might be utilized to lower the risk from prospective clients.
• Strict appearance policies might led to the customer shift towards Victoria with high social duty.
• Restricted target markets might resulted in a decline in the total market share of the business.
These strategies might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Polo Ralph Lauren And Luen Thai Using Collaborative Supply Chain Integration In The Apparel Value Chain Case Analysis might be performed to assess the schedule of funds to the business that could be used in growth towards global markets. The financial position of the business could be evaluated by using the data given in the case Exhibition 1. The ratios that might be considered in financial performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not appears to be prospective and the company must put efforts in increasing its revenues together with decreasing its operational expenditures to increase its profit margins.

Porter's 5 Forces analysis of Polo Ralph Lauren And Luen Thai Using Collaborative Supply Chain Integration In The Apparel Value Chain Case Analysis

Segmentation

Many of the business's Brick and Mortar stores are located in United States consisting of above 500 stores in almost each of the state of US. The business has also an international presence in 8 different nations with its highest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in international markets that is most likely the 10% of its stores in the US.

Targeting


The business targets its clothing brand name to the young, high and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the business associated with its competitors. For instance, the business works with excellent looking men and women for its shops and follows a stringent appearance policy to keep attraction of good-looking individuals towards its shops and provide a special brand experience.

Positioning


The company has actually positioned its brand as a high-end brand name targeting just a specific market section. The company with its non-traditional ways of marketing through models and agents posters its brand image as a luxury clothing brand targeted to the cool and good-looking personalities in society. This market position attracts various elite individuals towards the brand name but it injures the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Polo Ralph Lauren And Luen Thai Using Collaborative Supply Chain Integration In The Apparel Value Chain Case Analysis deals with a lot of competition in the market with the existence of different number of rivals in the market. Gap is also thought about to be a possible rival in local as well as in worldwide; markets as the company is considering to move in the global markets.



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