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    Exercise Ayelet Israeli and Fedor Ted Lisitsyn have conducted a market research project with focus on the effect of COVID-19 on consumer behavior on e-commerce and logistics firms in the food and beverages industry (CBF, 2020). The objective of this project was to provide insights for the company’s management team and the board of directors on the following aspects: the pandemic’s effect on consumer demand, its influence on shipping, inventory management, and logistics costs. The company’s e

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    B Exercise: Ayelet Israeli, Fedor Ted Lisitsyn ECommerce analytics for CPG firms B Exercise: Ayelet Israeli, Fedor Ted Lisitsyn Topics: • • What’s wrong with the traditional approach to e-commerce? • The concept of data-driven decisions for e-commerce optimization • Definition of e-commerce analytics and its role in CPG firms • How to implement e-commerce analytics • Benefits and