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    I have been working as a case writer in this initiative since 2013 and I have been witnessing its positive impact in rural India. The initiative started off as a pilot project in two villages, Naini and Bidhau in Uttar Pradesh and then gradually expanded to cover all the villages in 2014. The initiative aims to promote organic farming using the technology of green energy. In these villages, each resident is given a self-help group consisting of three to five families, which work in tan

    Problem Statement of the Case Study

    I think the main problem in ITC eChoupal Initiative is lack of adequate financial management and planning. In order to take the initiative to the next level, an appropriate financial management system should be put in place, with proper allocation of funds, proper monitoring and evaluation of expenditure, and a strict focus on the core activities of the initiative. This will help to build a sustainable infrastructure that can withstand external shocks and remain efficient in the long term. Another problem is the lack of a clear vision for the eChoupal In