Recommendations of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Solution

Home >> Asia Case Research Centre >> Orient Overseas Container Line Oocl Sailing Through Choppy Waters >> Recommendations

Recommendations of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution

On the basis of above internal and external analysis of the business along with the examination of different options, the company is suggested to consider alternative 3. As alternative 3 would enable the company to broaden in international markets without any decrease in its regional incomes and any degeneration of its market position. The business might pursue alternative 1 which would enable the business to focus on prospective worldwide markets rather than the local markets however as the business is extremely dependent on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Solution Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The choice would assist the company to expand in worldwide markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Expedition of new international markets.
• Boost in earnings from international markets.
• Removal of concerns associated with diversity.
• Profits diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand name specifically in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Solution Stores

Alternative 2 consists of the intro of online market locations through generating a proper company's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might posture an extreme risk to the marketplace share of company. The rivals are moving towards click and Recommendations of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Solution shops with Gap presenting Piperline. This shift towards online markets could lower the incomes for company. In this scenario the company might think about introducing Click and Recommendations of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Help shops. These stores with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic shops. The pros and cons of option 2 are provided as follows;

Pros:

• Low investment
• Decreasing competition threat
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Threat to the market position
• Elimination of brand Uniqueness
• Elimination of the fantastic shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could consider, is to broaden towards the international markets without closing its domestic stores that adds to the huge part of earnings of the business. The benefits and drawbacks connected to Alternative 3 are given listed below;

Pros:

• Reducing competition hazard
• Access to the world markets
• Expanding customer base
• Big Profits
• Exploration of new worldwide markets.
• Boost in income from international markets.
• Income diversification.
• Action towards being a strong global brand.

Cons:

• Extension of concerns associated with diversity.
• Distinctions in cultures could caused a failure of the brand name particularly in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to acquire market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.