Recommendations of Mtr Strategic Challenge Of Entrenching Locally While Expanding Globally Case Analysis

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Recommendations of Mtr Strategic Challenge Of Entrenching Locally While Expanding Globally Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of numerous options, the business is recommended to consider alternative 3. As alternative 3 would allow the business to expand in international markets without any reduction in its local profits and any degeneration of its market position. The company could pursue alternative 1 which would enable the company to focus on possible global markets rather than the local markets but as the company is highly dependent on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the considerable decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Mtr Strategic Challenge Of Entrenching Locally While Expanding Globally Case Help Stores

Growth towards global markets through opening new shops in other Europe and Asian nations with closing domestic stores is although a good option for increasing the global presence of the business. The closing of domestic shops might highly impact the revenues of the firm as above 90% of its shops are situated domestically and closing those shops would ultimately minimize the profits of the firm. Moreover, the business has a long term market position in United States which can not be generated soon in the new markets. The alternative would assist the business to expand in worldwide markets along with the removal of concerns raised in its local markets associated with its diversity. The advantages and disadvantages for Alternative 1 are noted below;

Pros:

• Expedition of new international markets.
• Increase in income from global markets.
• Removal of concerns related to variety.
• Income diversification.
• Step towards being a strong international brand name.

Cons:

• Loss of comprehensive profits from the regional markets.
• Increase in competition.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Mtr Strategic Challenge Of Entrenching Locally While Expanding Globally Case Help Stores

Alternative 2 includes the introduction of online market locations through generating a proper company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might pose an extreme threat to the market share of business. The rivals are moving towards click and Recommendations of Mtr Strategic Challenge Of Entrenching Locally While Expanding Globally Case Solution shops with Space presenting Piperline. This shift towards online markets could reduce the incomes for company. In this scenario the company might think about introducing Click and Recommendations of Mtr Strategic Challenge Of Entrenching Locally While Expanding Globally Case Solution shops. These stores with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores. The pros and cons of alternative 2 are offered as follows;

Pros:

• Low financial investment
• Lowering competition threat
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the market position
• Elimination of brand name Originality
• Removal of the great store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to expand towards the global markets without closing its domestic shops that adds to the huge part of profits of the business. The pros and cons related to Alternative 3 are given below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Expanding customer base
• Big Earnings
• Expedition of brand-new international markets.
• Increase in profits from global markets.
• Revenue diversification.
• Action towards being a strong international brand name.

Cons:

• Extension of issues connected to variety.
• Distinctions in cultures could led to a failure of the brand specifically in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to get market share.



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