Recommendations of Motorola In China Failure Of Success Case Analysis

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Recommendations of Motorola In China Failure Of Success Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of different options, the business is advised to think about alternative 3. As alternative 3 would allow the business to broaden in worldwide markets without any reduction in its regional earnings and any deterioration of its market position. The company could pursue alternative 1 which would enable the business to focus on possible global markets rather than the local markets however as the company is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decline in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Motorola In China Failure Of Success Case Solution Stores

The company has a long term market position in United States which can not be produced quickly in the new markets. The option would help the company to expand in worldwide markets along with the removal of problems raised in its local markets related to its variety.

Pros:

• Expedition of new worldwide markets.
• Boost in revenue from international markets.
• Removal of problems associated with variety.
• Earnings diversification.
• Step towards being a strong international brand name.

Cons:

• Loss of extensive earnings from the local markets.
• Boost in competition.
• Differences in cultures might led to a failure of the brand especially in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Motorola In China Failure Of Success Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could posture a severe hazard to the market share of business. In this situation the company might think about introducing Click and Recommendations of Motorola In China Failure Of Success Case Solution shops. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Decreasing competition threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Profits
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the market position
• Removal of brand name Individuality
• Removal of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might think about, is to expand towards the international markets without closing its domestic shops that contributes to the huge part of incomes of the business. The pros and cons related to Alternative 3 are provided below;

Pros:

• Reducing competition danger
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Exploration of brand-new global markets.
• Increase in income from global markets.
• Profits diversification.
• Action towards being a strong international brand.

Cons:

• Continuation of problems associated with variety.
• Distinctions in cultures could resulted in a failure of the brand name specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to acquire market share.



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