Recommendations of Macau Gaming Revenues Are Out Of Sight Case Solution

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Recommendations of Macau Gaming Revenues Are Out Of Sight Case Study Analysis

RecommendationsOn the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the business is recommended to consider alternative 3. As alternative 3 would enable the business to expand in international markets without any decrease in its local incomes and any deterioration of its market position. The business might pursue alternative 1 which would make it possible for the company to focus on prospective international markets rather than the regional markets however as the company is highly dependent on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the considerable decrease in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Macau Gaming Revenues Are Out Of Sight Case Analysis Stores

International SegmentsExpansion towards global markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a great choice for increasing the worldwide presence of the business. Nevertheless, the closing of domestic stores might highly affect the profits of the company as above 90% of its stores lie domestically and closing those shops would ultimately minimize the incomes of the firm. The business has a long term market position in US which can not be generated quickly in the new markets. The option would help the company to broaden in worldwide markets together with the elimination of concerns raised in its local markets connected to its diversity. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Expedition of brand-new worldwide markets.
• Increase in earnings from worldwide markets.
• Elimination of problems associated with variety.
• Earnings diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competition.
• Distinctions in cultures might led to a failure of the brand especially in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Macau Gaming Revenues Are Out Of Sight Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could present a severe threat to the market share of company. In this scenario the company might think about introducing Click and Recommendations of Macau Gaming Revenues Are Out Of Sight Case Solution stores. These shops with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competition hazard
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand Individuality
• Removal of the fantastic store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to expand towards the global markets without closing its domestic stores that adds to the huge part of revenues of the business. The pros and cons related to Alternative 3 are offered listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Increasing the size of customer base
• Large Incomes
• Exploration of brand-new worldwide markets.
• Boost in profits from global markets.
• Earnings diversity.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of concerns connected to diversity.
• Differences in cultures could led to a failure of the brand name particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to get market share.



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