Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Analysis

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Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Study Help

On the basis of above internal and external analysis of the business together with the examination of numerous options, the business is recommended to think about alternative 3. As alternative 3 would permit the company to expand in worldwide markets with no decrease in its local profits and any deterioration of its market position. By considering Alternative 3, the company could preserve its shop experience and brand name originality. However, it could likewise consider alternative 2 that might allow the company to access the markets with no possible investment. The company could pursue alternative 1 which would enable the business to focus on possible international markets rather than the regional markets but as the company is highly reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the substantial decline in company's income. Therefore, the business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Solution Stores

Growth towards global markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although a good option for increasing the global existence of the business. However, the closing of domestic stores could highly affect the earnings of the company as above 90% of its shops are located locally and closing those shops would eventually reduce the earnings of the firm. Additionally, the company has a long term market position in US which can not be created quickly in the brand-new markets. The alternative would assist the company to expand in global markets together with the removal of concerns raised in its local markets associated with its variety. The pros and Cons for Alternative 1 are listed below;

Pros:

• Expedition of new global markets.
• Increase in profits from worldwide markets.
• Removal of issues connected to variety.
• Revenue diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand name particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Solution Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might present a serious danger to the market share of company. In this scenario the business could think about presenting Click and Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Help stores. These stores with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Lowering competitors danger
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Incomes
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand name Individuality
• Elimination of the terrific shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to expand towards the global markets without closing its domestic shops that adds to the huge part of earnings of the business. The benefits and drawbacks connected to Alternative 3 are provided listed below;

Pros:

• Lowering competitors danger
• Access to the world markets
• Expanding customer base
• Large Incomes
• Expedition of brand-new worldwide markets.
• Increase in earnings from global markets.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Extension of concerns related to variety.
• Distinctions in cultures could caused a failure of the brand name particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.



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