Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Solution

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Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Study Help

RecommendationsOn the basis of above internal and external analysis of the business along with the assessment of different alternatives, the company is advised to think about alternative 3. As alternative 3 would enable the company to expand in international markets without any reduction in its regional profits and any wear and tear of its market position. The business could pursue alternative 1 which would make it possible for the company to focus on potential worldwide markets rather than the regional markets however as the company is highly dependent on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decrease in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Analysis Stores

International SegmentsGrowth towards international markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a good choice for increasing the international presence of the company. However, the closing of domestic stores might highly affect the revenues of the company as above 90% of its stores are located locally and closing those stores would eventually lower the incomes of the firm. Furthermore, the business has a long term market position in United States which can not be created quickly in the new markets. The option would help the business to expand in worldwide markets together with the removal of problems raised in its local markets connected to its diversity. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Exploration of brand-new global markets.
• Increase in earnings from worldwide markets.
• Removal of concerns related to diversity.
• Profits diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competition.
• Differences in cultures might caused a failure of the brand name particularly in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Analysis Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could pose a serious hazard to the market share of business. In this circumstance the company could consider presenting Click and Recommendations of Leccotech The Whole Product Concept In Export Marketing Case Help shops. These shops with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Reducing competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand name Originality
• Elimination of the terrific store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to broaden towards the international markets without closing its domestic stores that adds to the major part of earnings of the company. The advantages and disadvantages related to Alternative 3 are given listed below;

Pros:

• Decreasing competitors threat
• Access to the world markets
• Expanding customer base
• Big Revenues
• Exploration of new global markets.
• Boost in profits from worldwide markets.
• Revenue diversification.
• Action towards being a strong international brand name.

Cons:

• Continuation of problems connected to variety.
• Differences in cultures could led to a failure of the brand name particularly in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to acquire market share.



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