Recommendations of Itv Marketing Interactive Services Case Help

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Recommendations of Itv Marketing Interactive Services Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of numerous alternatives, the company is advised to think about alternative 3. As alternative 3 would enable the company to expand in global markets without any reduction in its local profits and any deterioration of its market position. The business might pursue alternative 1 which would allow the business to focus on prospective international markets rather than the regional markets but as the company is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decrease in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Itv Marketing Interactive Services Case Analysis Stores

Growth towards worldwide markets through opening brand-new stores in other Europe and Asian nations with closing domestic shops is although an excellent choice for increasing the global existence of the business. Nevertheless, the closing of domestic shops could extremely impact the incomes of the firm as above 90% of its stores are located domestically and closing those stores would ultimately lower the earnings of the company. The business has a long term market position in United States which can not be generated quickly in the brand-new markets. The choice would help the business to expand in worldwide markets along with the elimination of issues raised in its regional markets connected to its variety. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Expedition of new global markets.
• Increase in profits from international markets.
• Elimination of concerns related to diversity.
• Profits diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive profits from the regional markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand name particularly in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Itv Marketing Interactive Services Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could present an extreme hazard to the market share of business. In this scenario the business might think about introducing Click and Recommendations of Itv Marketing Interactive Services Case Analysis shops. These shops with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competitors risk
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand name Originality
• Removal of the excellent shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to expand towards the worldwide markets without closing its domestic shops that contributes to the major part of profits of the company. The pros and cons connected to Alternative 3 are provided listed below;

Pros:

• Lowering competition danger
• Access to the world markets
• Enlarging consumer base
• Large Earnings
• Exploration of brand-new international markets.
• Increase in income from global markets.
• Profits diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Extension of problems related to diversity.
• Distinctions in cultures could caused a failure of the brand name especially in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to gain market share.



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