Recommendations of Fighting 21st Century Pirates The Business Software Alliance In Hong Kong Case Analysis

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Recommendations of Fighting 21st Century Pirates The Business Software Alliance In Hong Kong Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of various alternatives, the business is advised to consider alternative 3. As alternative 3 would allow the business to broaden in international markets with no decrease in its local incomes and any deterioration of its market position. By considering Alternative 3, the company might keep its store experience and brand originality. It could likewise consider alternative 2 that might enable the company to access the markets without any prospective investment. The company might pursue alternative 1 which would enable the business to focus on possible worldwide markets rather than the regional markets however as the business is extremely dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decrease in business's revenue. The business is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Fighting 21st Century Pirates The Business Software Alliance In Hong Kong Case Analysis Stores

Expansion towards global markets through opening brand-new stores in other Europe and Asian nations with closing domestic stores is although a good choice for increasing the global presence of the business. The closing of domestic stores might extremely affect the earnings of the company as above 90% of its stores are located locally and closing those stores would ultimately lower the profits of the firm. The company has a long term market position in United States which can not be generated soon in the new markets. The option would help the business to expand in international markets along with the removal of problems raised in its regional markets related to its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Exploration of brand-new international markets.
• Increase in profits from international markets.
• Removal of concerns connected to variety.
• Revenue diversification.
• Action towards being a strong global brand.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competition.
• Differences in cultures might led to a failure of the brand specifically in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Fighting 21st Century Pirates The Business Software Alliance In Hong Kong Case Solution Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might present an extreme risk to the market share of company. In this situation the business might think about introducing Click and Recommendations of Fighting 21st Century Pirates The Business Software Alliance In Hong Kong Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Lowering competition hazard
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Hazard to the market position
• Elimination of brand Uniqueness
• Removal of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to expand towards the international markets without closing its domestic stores that adds to the huge part of revenues of the company. The pros and cons associated with Alternative 3 are offered below;

Pros:

• Reducing competition hazard
• Access to the world markets
• Enlarging consumer base
• Large Earnings
• Exploration of new worldwide markets.
• Boost in earnings from global markets.
• Profits diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of issues connected to variety.
• Differences in cultures could caused a failure of the brand particularly in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenses to get market share.



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