Recommendations of E Business Transformation In The Banking Industry The Case Of Citibank Case Help

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Recommendations of E Business Transformation In The Banking Industry The Case Of Citibank Case Study Analysis

On the basis of above internal and external analysis of the business together with the assessment of various alternatives, the business is recommended to consider alternative 3. As alternative 3 would allow the business to expand in worldwide markets with no decrease in its local revenues and any deterioration of its market position. By thinking about Alternative 3, the company might maintain its store experience and brand name originality. Nevertheless, it could also think about alternative 2 that could enable the business to access the markets with no prospective investment. The company could pursue alternative 1 which would allow the company to focus on potential international markets rather than the local markets however as the business is extremely dependent on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the substantial decline in business's profits. For that reason, the company is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of E Business Transformation In The Banking Industry The Case Of Citibank Case Solution Stores

The company has a long term market position in US which can not be produced quickly in the brand-new markets. The alternative would help the business to expand in global markets along with the elimination of issues raised in its local markets related to its diversity.

Pros:

• Exploration of new global markets.
• Increase in income from global markets.
• Elimination of issues connected to variety.
• Earnings diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of extensive revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures might led to a failure of the brand specifically in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of E Business Transformation In The Banking Industry The Case Of Citibank Case Analysis Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might present a serious risk to the market share of company. In this situation the company might think about introducing Click and Recommendations of E Business Transformation In The Banking Industry The Case Of Citibank Case Solution stores. These stores with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic stores.

Pros:

• Low investment
• Minimizing competition danger
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the market position
• Removal of brand name Originality
• Removal of the terrific shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to expand towards the global markets without closing its domestic shops that adds to the major part of revenues of the business. The advantages and disadvantages related to Alternative 3 are provided listed below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Increasing the size of customer base
• Large Earnings
• Exploration of brand-new international markets.
• Boost in earnings from international markets.
• Revenue diversity.
• Step towards being a strong global brand.

Cons:

• Extension of issues connected to variety.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenses to get market share.



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