Recommendations of Cyberport Realisation Of An It Park Through A Public Pprivate Partnership Case Help

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Recommendations of Cyberport Realisation Of An It Park Through A Public Pprivate Partnership Case Study Solution

On the basis of above internal and external analysis of the company in addition to the evaluation of different options, the business is recommended to consider alternative 3. As alternative 3 would permit the business to expand in international markets with no reduction in its local incomes and any degeneration of its market position. By thinking about Alternative 3, the company might maintain its store experience and brand originality. Nevertheless, it could also think about alternative 2 that could permit the business to access the markets without any possible investment. The business might pursue alternative 1 which would allow the company to focus on possible worldwide markets rather than the regional markets but as the company is highly dependent on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the considerable decline in company's income. Therefore, the company is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Cyberport Realisation Of An It Park Through A Public Pprivate Partnership Case Analysis Stores

Expansion towards international markets through opening new stores in other Europe and Asian countries with closing domestic stores is although a good alternative for increasing the international presence of the company. However, the closing of domestic shops could highly impact the profits of the company as above 90% of its stores lie locally and closing those stores would eventually reduce the earnings of the firm. Additionally, the company has a long term market position in US which can not be produced quickly in the new markets. The choice would help the company to expand in worldwide markets together with the elimination of issues raised in its regional markets related to its variety. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Expedition of brand-new worldwide markets.
• Increase in earnings from global markets.
• Removal of problems related to diversity.
• Profits diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Boost in competitors.
• Differences in cultures could led to a failure of the brand name particularly in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Cyberport Realisation Of An It Park Through A Public Pprivate Partnership Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could position a serious threat to the market share of company. In this circumstance the business could think about introducing Click and Recommendations of Cyberport Realisation Of An It Park Through A Public Pprivate Partnership Case Solution shops. These shops with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competitors threat
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Hazard to the market position
• Removal of brand name Originality
• Removal of the excellent shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to expand towards the worldwide markets without closing its domestic stores that adds to the huge part of incomes of the company. The pros and cons related to Alternative 3 are offered below;

Pros:

• Decreasing competition risk
• Access to the world markets
• Expanding customer base
• Big Earnings
• Exploration of new international markets.
• Increase in income from worldwide markets.
• Revenue diversification.
• Action towards being a strong international brand.

Cons:

• Continuation of concerns related to diversity.
• Distinctions in cultures might led to a failure of the brand especially in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to gain market share.



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