Recommendations of Cold Storage Singapore Establishing Trust Among Online Consumers Case Solution

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Recommendations of Cold Storage Singapore Establishing Trust Among Online Consumers Case Study Help

Recommendations On the basis of above internal and external analysis of the company in addition to the examination of different options, the business is suggested to think about alternative 3. As alternative 3 would allow the company to expand in global markets with no reduction in its local revenues and any degeneration of its market position. By considering Alternative 3, the business could keep its store experience and brand name uniqueness. However, it could also think about alternative 2 that might enable the company to access the marketplaces with no prospective financial investment. The company could pursue alternative 1 which would make it possible for the company to focus on possible international markets rather than the regional markets but as the company is extremely reliant on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in business's income. For that reason, the business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Cold Storage Singapore Establishing Trust Among Online Consumers Case Analysis Stores

International Segments Growth towards global markets through opening brand-new stores in other Europe and Asian nations with closing domestic stores is although a great choice for increasing the global presence of the business. The closing of domestic stores might highly impact the earnings of the company as above 90% of its shops are located locally and closing those stores would eventually reduce the revenues of the company. Furthermore, the company has a long term market position in US which can not be produced quickly in the brand-new markets. The alternative would help the business to expand in global markets together with the elimination of problems raised in its regional markets related to its diversity. The pros and Cons for Alternative 1 are noted below;

Pros:

• Expedition of brand-new global markets.
• Boost in profits from worldwide markets.
• Elimination of concerns associated with diversity.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Boost in competition.
• Differences in cultures might led to a failure of the brand name particularly in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Cold Storage Singapore Establishing Trust Among Online Consumers Case Analysis Stores

Alternative 2 consists of the introduction of online market locations through producing a correct business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could posture a serious risk to the marketplace share of business. Furthermore, the competitors are shifting towards click and Recommendations of Cold Storage Singapore Establishing Trust Among Online Consumers Case Help shops with Space introducing Piperline. This shift towards online markets could minimize the incomes for business. In this situation the business might think about introducing Click and Recommendations of Cold Storage Singapore Establishing Trust Among Online Consumers Case Analysis shops. These shops with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic shops. The pros and cons of option 2 are given as follows;

Pros:

• Low investment
• Lowering competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand Originality
• Removal of the fantastic store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could think about, is to broaden towards the international markets without closing its domestic stores that contributes to the huge part of revenues of the company. The pros and cons connected to Alternative 3 are given listed below;

Pros:

• Minimizing competition threat
• Access to the world markets
• Enlarging consumer base
• Big Revenues
• Expedition of brand-new worldwide markets.
• Increase in profits from global markets.
• Profits diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Extension of issues related to variety.
• Differences in cultures could led to a failure of the brand name specifically in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.

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