Recommendations of Cold Storage Singapore Establishing Trust Among On Line Consumers Case Solution

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Recommendations of Cold Storage Singapore Establishing Trust Among On Line Consumers Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the company is suggested to consider alternative 3. As alternative 3 would enable the company to expand in international markets without any reduction in its local profits and any wear and tear of its market position. By thinking about Alternative 3, the company might maintain its store experience and brand name uniqueness. It could likewise think about alternative 2 that could allow the business to access the markets without any prospective investment. The business could pursue alternative 1 which would make it possible for the company to focus on possible global markets rather than the regional markets however as the company is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the significant decline in company's revenue. The company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Cold Storage Singapore Establishing Trust Among On Line Consumers Case Analysis Stores

Expansion towards international markets through opening brand-new shops in other Europe and Asian countries with closing domestic stores is although a good choice for increasing the worldwide existence of the business. Nevertheless, the closing of domestic shops could extremely affect the earnings of the firm as above 90% of its shops are located locally and closing those shops would ultimately minimize the incomes of the firm. Additionally, the business has a long term market position in US which can not be generated soon in the new markets. The option would assist the company to expand in global markets together with the elimination of problems raised in its regional markets associated with its diversity. The benefits and drawbacks for Option 1 are listed below;

Pros:

• Exploration of new worldwide markets.
• Boost in revenue from international markets.
• Elimination of problems associated with variety.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand particularly in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Cold Storage Singapore Establishing Trust Among On Line Consumers Case Help Stores

Alternative 2 consists of the intro of online market places through producing a proper business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might pose a severe hazard to the marketplace share of company. Furthermore, the rivals are shifting towards click and Recommendations of Cold Storage Singapore Establishing Trust Among On Line Consumers Case Solution stores with Gap presenting Piperline. This shift towards online markets could reduce the incomes for business. In this scenario the company could consider presenting Click and Recommendations of Cold Storage Singapore Establishing Trust Among On Line Consumers Case Solution shops. These shops with a low requirement of funds to settle would enable the business to reach worldwide markets, without ending its domestic shops. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low financial investment
• Decreasing competition threat
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Large Earnings
• Low Operating Expense
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand Originality
• Removal of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to broaden towards the international markets without closing its domestic shops that adds to the major part of profits of the company. The pros and cons associated with Alternative 3 are given listed below;

Pros:

• Lowering competition threat
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Expedition of new international markets.
• Increase in revenue from international markets.
• Income diversity.
• Step towards being a strong international brand name.

Cons:

• Extension of problems connected to variety.
• Distinctions in cultures could caused a failure of the brand particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.



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