Recommendations of Citibanks E Business Strategy For Global Corporate Banking Case Solution

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Recommendations of Citibanks E Business Strategy For Global Corporate Banking Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of various options, the company is recommended to consider alternative 3. As alternative 3 would allow the company to expand in global markets without any decrease in its regional earnings and any degeneration of its market position. The company might pursue alternative 1 which would enable the business to focus on prospective worldwide markets rather than the regional markets but as the business is highly reliant on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decline in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Citibanks E Business Strategy For Global Corporate Banking Case Help Stores

Expansion towards global markets through opening brand-new shops in other Europe and Asian nations with closing domestic shops is although an excellent option for increasing the international existence of the company. However, the closing of domestic shops could extremely affect the incomes of the company as above 90% of its shops are located locally and closing those shops would eventually lower the profits of the firm. Furthermore, the company has a long term market position in United States which can not be created soon in the brand-new markets. The alternative would assist the company to broaden in global markets in addition to the removal of concerns raised in its local markets connected to its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Exploration of brand-new international markets.
• Increase in income from worldwide markets.
• Elimination of problems associated with diversity.
• Income diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive profits from the local markets.
• Boost in competition.
• Differences in cultures might led to a failure of the brand name specifically in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Citibanks E Business Strategy For Global Corporate Banking Case Help Stores

Alternative 2 includes the introduction of online market places through generating a correct company's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might pose a severe danger to the marketplace share of company. The rivals are shifting towards click and Recommendations of Citibanks E Business Strategy For Global Corporate Banking Case Solution shops with Gap introducing Piperline. This shift towards online markets could decrease the profits for business. In this scenario the company could think about presenting Click and Recommendations of Citibanks E Business Strategy For Global Corporate Banking Case Solution stores. These stores with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic stores. The pros and cons of alternative 2 are offered as follows;

Pros:

• Low financial investment
• Reducing competitors risk
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Revenues
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Elimination of brand Individuality
• Removal of the fantastic store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the global markets without closing its domestic shops that adds to the huge part of incomes of the business. The advantages and disadvantages connected to Alternative 3 are provided listed below;

Pros:

• Reducing competitors hazard
• Access to the world markets
• Enlarging customer base
• Large Earnings
• Expedition of new worldwide markets.
• Boost in revenue from worldwide markets.
• Revenue diversification.
• Step towards being a strong international brand name.

Cons:

• Extension of concerns associated with diversity.
• Differences in cultures could resulted in a failure of the brand particularly in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to get market share.



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