Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Help

Home >> Asia Case Research Centre >> Citibanks E Business Strategy For Global Corporate Banking >> Pestel Analysis

Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Study Solution

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the corporate tax rate, organisation tax rate and general tax rate had decreased which eventually had an effect on the growth of service profits. This unanticipated growth in revenues will eventually increase the charitable activities in Canada in order to enhance the company image and to market himself in an ethical method.

Economical Factor:

Due to the global monetary crises in the year 2008 and 2009, the relative development of Gdp (GDP) rate in Canada had actually declined in the year 2012 form the year 2011. This declined does not provide the decrease in the per capita earnings of Canadian individuals in the year 2012 from the year 2011 however the development in per capita income have actually increased in reducing method which might not be the factor to the decrease in charitable activities due to the fact that the per capita income had grown in 2012 in contrast of 2011.

Social Factor:

As it has actually been decided that the Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Help will now target the elementary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years of ages, their earnings is extremely low as they are dependent upon their moms and dads, delighted in the frozen deals with and interested to provide the important donations for the better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Analysis of Canada.

Technological Factor:

Due to the technological development in Canada, the small and corporate businesses will produce more in less expense which eventually lead towards the expense conserving resulting in more profits and margins which might lead towards the more participation in the charitable activities and a yearly event such as Wonder Reward Day in orderto supply the important contributions for the much better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Help of Canada.

Strategies:

There are 4 alternative techniques whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative methods are:

The crucial problems facing by the company relate to the
1. Time restraint of 3 months to make and execute the strategy in Toronto, Canada
2. A constant decrease in the collection of donations on yearly basis
3. A decrease in the per store income in Toronto which have actually failed to raise contributions from here
4. A primary focus of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Help Foundation is towards the advancement ofloyalty programs and the building of consumer relationships with prospective customers of Wonder Reward Day
5. Some franchise owners are disappointing their willingness to participate in a yearly event day due to the believe that their involvement in Wonder Reward Day are leading to the reduction of the profits together with the not any major modification prior to and after earnings of their firms and organisations

PEST Analysis:


1. Franchise Rewards: By supplying the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be produced through a yearly event called Wonder Reward Day.
For this purpose, the hospital should begin the Reward contest such as the top place prizeon the basis of the greatest contribution, second place prizeon the basis of the second greatest contribution, 3rd location reward on the basis of the third greatest donation, and a lot more. These rewards will encourage the franchise owners to get involved more in the charitable activities in a yearly occasion of Miracle Reward Day.
2. Commitment Card: In order to develop and preserve more devoted clients for Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Analysis to provide the valuable contributions for the better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Analysis of Canada, the hospital should develop the commitment card program for the blizzards to established loyalty in consumers.
3. Schools: For the function to get the fast boost in number of contributions from the location of Toronto, hospital should consist of the number of schools found in Toronto to get involved inan yearly occasion such as Wonder Reward Dayto offer the important donations for the much better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Help of Canada.
Email Marketing: The use of Email marketing ought to be implemented by the hospital to catch the variety of schools and franchise owners to participate in an annual occasion such as Miracle Reward Dayto offer the important contributions for the better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking Case Help of Canada.





This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.