Recommendations of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Solution

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Recommendations of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution

On the basis of above internal and external analysis of the company along with the evaluation of different alternatives, the business is suggested to think about alternative 3. As alternative 3 would enable the business to expand in global markets with no reduction in its regional incomes and any wear and tear of its market position. By considering Alternative 3, the company could maintain its shop experience and brand individuality. It could also consider alternative 2 that could permit the company to access the markets without any potential financial investment. Although, the company could pursue alternative 1 which would allow the company to concentrate on prospective worldwide markets rather than the local markets but as the company is highly dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decline in business's revenue. The business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Solution Stores

The company has a long term market position in United States which can not be generated soon in the new markets. The alternative would help the company to expand in worldwide markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Exploration of brand-new global markets.
• Increase in profits from worldwide markets.
• Elimination of issues associated with diversity.
• Revenue diversity.
• Action towards being a strong global brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Boost in competition.
• Differences in cultures might caused a failure of the brand name particularly in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Analysis Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might pose an extreme risk to the market share of business. In this circumstance the company could consider presenting Click and Recommendations of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Solution shops. These stores with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Minimizing competition risk
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand name Originality
• Removal of the great store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to expand towards the global markets without closing its domestic shops that adds to the major part of earnings of the company. The pros and cons related to Alternative 3 are offered below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Enlarging consumer base
• Big Profits
• Expedition of brand-new international markets.
• Boost in revenue from worldwide markets.
• Income diversity.
• Action towards being a strong worldwide brand.

Cons:

• Extension of issues related to diversity.
• Differences in cultures might resulted in a failure of the brand name particularly in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenditures to get market share.



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