Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Solution

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Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the business tax rate, service tax rate and basic tax rate had actually declined which ultimately had an impact on the development of organisation earnings. This unforeseen development in earnings will eventually increase the charitable activities in Canada in order to enhance the business image and to market himself in an ethical way.

Economical Factor:

Due to the global financial crises in the year 2008 and 2009, the comparative growth of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This decreased does not provide the decline in the per capita income of Canadian individuals in the year 2012 from the year 2011 however the development in per capita earnings have increased in decreasing method which might not be the factor to the decline in charitable activities since the per capita income had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has actually been decided that the Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Solution will now target the elementary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their earnings is really low as they depend on their moms and dads, delighted in the frozen treats and interested to offer the important donations for the better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Help of Canada.

Technological Factor:

Due to the technological advancement in Canada, the small and business services will produce more in less cost which ultimately lead towards the expense conserving leading to more earnings and margins which might lead towards the more involvement in the charitable activities and an annual occasion such as Wonder Treat Day in orderto offer the valuable contributions for the much better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Solution of Canada.

Strategies:

There are four alternative techniques whose execution will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative methods are:

The essential issues dealing with by the business relate to the
1. Time constraint of 3 months to make and implement the method in Toronto, Canada
2. A consistent decline in the collection of donations on annual basis
3. A decrease in the per store income in Toronto which have failed to raise donations from here
4. A main focus of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Help Foundation is towards the development ofloyalty programs and the building of customer relationships with possible customers of Miracle Treat Day
5. Some franchise owners are not showing their desire to participate in an annual event day due to the think that their involvement in Miracle Treat Day are leading to the decrease of the profits together with the not any significant change prior to and after profits of their firms and services

PEST Analysis:


1. Franchise Incentives: By offering the rewards to franchise owners, the hospital will have the ability to raise as much funds as possible to be produced through an annual occasion named Wonder Reward Day.
For this purpose, the hospital must start the Reward contest such as the first place prizeon the basis of the highest contribution, second location prizeon the basis of the second greatest contribution, 3rd place prize on the basis of the third greatest donation, and far more. These rewards will motivate the franchise owners to take part more in the charitable activities in an annual event of Miracle Reward Day.
2. Commitment Card: In order to establish and keep more devoted clients for Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Solution to provide the important donations for the much better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Analysis of Canada, the hospital must produce the commitment card program for the blizzards to established commitment in consumers.
3. Schools: For the purpose to get the rapid boost in variety of contributions from the location of Toronto, hospital should consist of the number of schools found in Toronto to take part inan yearly occasion such as Miracle Treat Dayto offer the valuable contributions for the better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Analysis of Canada.
Email Marketing: The use of Email marketing ought to be carried out by the hospital to catch the variety of schools and franchise owners to take part in a yearly occasion such as Miracle Treat Dayto supply the important contributions for the better health of Pestel Analysis of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Solution of Canada.





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