Recommendations of Chinas Interlaken Competitive Advantage Through Cultural Replication Case Help

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Recommendations of Chinas Interlaken Competitive Advantage Through Cultural Replication Case Study Solution

On the basis of above internal and external analysis of the company in addition to the evaluation of different options, the company is recommended to think about alternative 3. As alternative 3 would allow the company to expand in global markets without any decrease in its local earnings and any degeneration of its market position. By considering Alternative 3, the business could preserve its store experience and brand uniqueness. It might also consider alternative 2 that might allow the business to access the markets without any potential investment. Although, the company could pursue alternative 1 which would allow the company to concentrate on potential international markets rather than the regional markets however as the business is highly based on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the significant decrease in company's revenue. The business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Chinas Interlaken Competitive Advantage Through Cultural Replication Case Solution Stores

Growth towards international markets through opening new stores in other Europe and Asian nations with closing domestic shops is although an excellent choice for increasing the worldwide presence of the company. Nevertheless, the closing of domestic stores could highly impact the revenues of the company as above 90% of its shops lie locally and closing those stores would eventually lower the revenues of the firm. Moreover, the business has a long term market position in United States which can not be created quickly in the brand-new markets. The alternative would help the company to expand in worldwide markets in addition to the removal of concerns raised in its local markets related to its diversity. The pros and Cons for Alternative 1 are listed below;

Pros:

• Expedition of new worldwide markets.
• Boost in income from global markets.
• Elimination of concerns connected to variety.
• Earnings diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Increase in competition.
• Differences in cultures might caused a failure of the brand specifically in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Chinas Interlaken Competitive Advantage Through Cultural Replication Case Solution Stores

Alternative 2 includes the intro of online market locations through generating an appropriate company's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might pose an extreme hazard to the market share of business. The competitors are moving towards click and Recommendations of Chinas Interlaken Competitive Advantage Through Cultural Replication Case Help stores with Gap introducing Piperline. This shift towards online markets could decrease the revenues for company. In this scenario the business could consider presenting Click and Recommendations of Chinas Interlaken Competitive Advantage Through Cultural Replication Case Solution shops. These stores with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic stores. The pros and cons of option 2 are offered as follows;

Pros:

• Low financial investment
• Reducing competition risk
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Revenues
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the market position
• Removal of brand name Individuality
• Removal of the terrific store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to broaden towards the international markets without closing its domestic stores that adds to the huge part of incomes of the company. The benefits and drawbacks connected to Alternative 3 are provided below;

Pros:

• Lowering competition danger
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Expedition of new global markets.
• Boost in income from international markets.
• Earnings diversity.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of problems associated with diversity.
• Distinctions in cultures might resulted in a failure of the brand name specifically in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.



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