Recommendations of Centaline Property Agency Tactics For The Virtual Marketplace Case Analysis

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Recommendations of Centaline Property Agency Tactics For The Virtual Marketplace Case Study Help

On the basis of above internal and external analysis of the business along with the examination of various alternatives, the business is recommended to think about alternative 3. As alternative 3 would enable the company to expand in international markets without any reduction in its local revenues and any deterioration of its market position. By considering Alternative 3, the business might maintain its store experience and brand individuality. It could likewise think about alternative 2 that might enable the company to access the markets without any possible investment. The company might pursue alternative 1 which would make it possible for the company to focus on potential international markets rather than the regional markets but as the company is extremely reliant on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decline in business's profits. For that reason, the business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Centaline Property Agency Tactics For The Virtual Marketplace Case Analysis Stores

The company has a long term market position in United States which can not be created quickly in the brand-new markets. The option would assist the business to broaden in international markets along with the removal of issues raised in its local markets related to its variety.

Pros:

• Exploration of brand-new international markets.
• Increase in income from global markets.
• Removal of problems related to variety.
• Profits diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of comprehensive incomes from the local markets.
• Increase in competition.
• Differences in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Centaline Property Agency Tactics For The Virtual Marketplace Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might position an extreme hazard to the market share of business. In this scenario the business could think about presenting Click and Recommendations of Centaline Property Agency Tactics For The Virtual Marketplace Case Analysis stores. These shops with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competition risk
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Removal of brand Originality
• Removal of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the major part of earnings of the company. The pros and cons related to Alternative 3 are offered listed below;

Pros:

• Decreasing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Large Earnings
• Exploration of new worldwide markets.
• Increase in revenue from international markets.
• Income diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues associated with diversity.
• Distinctions in cultures might resulted in a failure of the brand particularly in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenditures to gain market share.



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