Porter's 5 Forces analysis of Centaline Property Agency Tactics For The Virtual Marketplace Case Help

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Porter's 5 Forces analysis of Centaline Property Agency Tactics For The Virtual Marketplace Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Centaline Property Agency Tactics For The Virtual Marketplace Case Help could be performed to develop various strategies using the strengths of the company to avail opportunities, get rid of weak points and to lower the risks. It could also be used to evaluate that how certain weaknesses resist specific chances and increase the hazards. The techniques prepared utilizing the Porter's 5 Forces analysis of Centaline Property Agency Tactics For The Virtual Marketplace Case Analysis are provided as follows;
• Usage of strong global brand name position and funds in expanding towards possible markets.
• Special brand name experience could assist the company to much better position itself in new markets.
• Resistance in expansion in the prospective international markets motivating variety.
• High prices restricts the expansion in different Asian and African countries with low per capita earnings.
• Strong brand name acknowledgment, non-traditional methods of marketing and the special brand experience might be used to minimize the threat from potential customers.
• Stringent look policies might caused the customer shift towards Victoria with high social responsibility.
• Limited target markets could resulted in a decline in the total market share of the company.
These strategies might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Centaline Property Agency Tactics For The Virtual Marketplace Case Analysis might be performed to assess the accessibility of funds to the business that might be made use of in growth towards international markets. The financial position of the company might be examined by utilizing the information given in the case Display 1. The ratios that might be considered in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not appears to be possible and the company needs to put efforts in increasing its incomes together with lowering its operational expenses to increase its revenue margins.

Porter's 5 Forces analysis of Centaline Property Agency Tactics For The Virtual Marketplace Case Help

Segmentation

Many of the company's Brick and Mortar stores are situated in United States including above 500 stores in almost each of the state of US. The business has also a global presence in 8 different countries with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its shops in the US.

Targeting


The company targets its clothing brand to the young, high and good-looking teens and kids that are thought about to be cool. This targeting policy is accountable for different differences in the company related to its rivals. The business employs excellent looking guys and ladies for its shops and follows a strict appearance policy to maintain destination of good-looking individuals towards its stores and offer an unique brand experience.

Positioning


The company has positioned its brand name as a high-end brand name targeting just a specific market sector. The company with its non-traditional methods of marketing through designs and agents posters its brand name image as a luxury clothes brand name targeted to the cool and good-looking characters in society. Although, this market position brings in various elite people towards the brand name but it injures the business's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Centaline Property Agency Tactics For The Virtual Marketplace Case Help faces a lot of competition in the market with the presence of different number of competitors in the market. Space is likewise thought about to be a prospective rival in local as well as in international; markets as the business is thinking about to shift in the worldwide markets.



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