Porter's 5 Forces analysis of Building Electronic Commerce Infrastructure Hong Kong Consumer Goods Distribution A Case Help

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Porter's 5 Forces analysis of Building Electronic Commerce Infrastructure Hong Kong Consumer Goods Distribution A Case Study Solution

A Porter's 5 Forces analysis of Building Electronic Commerce Infrastructure Hong Kong Consumer Goods Distribution A Case Analysis might be carried out to develop various techniques utilizing the strengths of the company to obtain chances, overcome weak points and to decrease the hazards. It might also be used to assess that how specific weak points resist particular chances and increase the risks. The methods prepared utilizing the Porter's 5 Forces analysis of Building Electronic Commerce Infrastructure Hong Kong Consumer Goods Distribution A Case Solution are offered as follows;
• Utilization of strong global brand position and financial resources in expanding towards possible markets.
• Special brand experience could assist the business to better position itself in new markets.
• Resistance in growth in the potential global markets encouraging diversity.
• High costs restricts the growth in different Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the unique brand experience could be made use of to minimize the hazard from possible customers.
• Strict look policies might caused the consumer shift towards Victoria with high social responsibility.
• Limited target audience might led to a decline in the total market share of the company.
These methods might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Building Electronic Commerce Infrastructure Hong Kong Consumer Goods Distribution A Case Help might be conducted to assess the availability of financial resources to the business that could be utilized in expansion towards worldwide markets. The financial position of the company might be examined by using the information given in the case Exhibition 1. The ratios that could be thought about in financial efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the company has a reasonable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not seems to be prospective and the business should put efforts in increasing its profits in addition to lowering its operational costs to increase its revenue margins.

Porter's 5 Forces analysis of Building Electronic Commerce Infrastructure Hong Kong Consumer Goods Distribution A Case Analysis

Segmentation

The segmentation analysis includes the analysis of various organisation sectors of the company in domestic and the international, markets. Most of the company's Traditional shops are located in US consisting of above 500 shops in almost each of the state of United States. The business has also a worldwide presence in 8 various nations with its highest number of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in international markets that is probably the 10% of its shops in the United States. It indicates that majority of the revenues of the business come from the local markets. The company is considering to expand its stores into 7 more European and Asian nations. A chart showing the existence of the business in different international markets is given up the Appendix 2.

Targeting

The company targets its clothes brand name to the young, high and attractive teens and kids that are considered to be cool. This targeting policy is accountable for various differences in the business related to its rivals. The business employs excellent looking males and ladies for its shops and follows a rigorous appearance policy to maintain tourist attraction of good-looking people towards its stores and provide a distinct brand name experience.

Positioning

The business has actually positioned its brand as a high-end brand targeting just a specific market section. The company with its non-traditional ways of marketing through designs and representatives posters its brand image as a luxury clothing brand name targeted to the cool and good-looking personalities in society. Although, this market position brings in numerous elite people towards the brand name however it injures the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Building Electronic Commerce Infrastructure Hong Kong Consumer Goods Distribution A Case Help faces a lot of competition in the market with the existence of various number of rivals in the market. Space is also considered to be a possible rival in regional as well as in worldwide; markets as the business is thinking about to move in the international markets.

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