Recommendations of Building Chinas Nii Policy Co Ordination And The Golden Projects Case Analysis

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Recommendations of Building Chinas Nii Policy Co Ordination And The Golden Projects Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of different options, the company is suggested to consider alternative 3. As alternative 3 would allow the company to expand in international markets without any decrease in its local profits and any deterioration of its market position. By considering Alternative 3, the company could maintain its shop experience and brand individuality. It might likewise think about alternative 2 that might enable the company to access the markets without any potential financial investment. Although, the business could pursue alternative 1 which would make it possible for the company to focus on prospective worldwide markets instead of the regional markets however as the company is extremely dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decrease in company's income. Therefore, the business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Building Chinas Nii Policy Co Ordination And The Golden Projects Case Analysis Stores

Growth towards global markets through opening new stores in other Europe and Asian countries with closing domestic shops is although a good choice for increasing the worldwide existence of the business. The closing of domestic stores could highly affect the profits of the firm as above 90% of its stores are situated locally and closing those stores would ultimately decrease the incomes of the firm. Moreover, the company has a long term market position in US which can not be created quickly in the new markets. The option would help the company to broaden in global markets in addition to the removal of problems raised in its regional markets connected to its diversity. The pros and Cons for Option 1 are noted below;

Pros:

• Expedition of new global markets.
• Boost in earnings from global markets.
• Removal of issues related to diversity.
• Revenue diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of substantial incomes from the local markets.
• Boost in competitors.
• Distinctions in cultures might resulted in a failure of the brand name specifically in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Building Chinas Nii Policy Co Ordination And The Golden Projects Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could pose an extreme risk to the market share of company. In this circumstance the company might consider presenting Click and Recommendations of Building Chinas Nii Policy Co Ordination And The Golden Projects Case Help stores. These shops with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competitors hazard
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Hazard to the marketplace position
• Elimination of brand name Uniqueness
• Removal of the fantastic shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to expand towards the worldwide markets without closing its domestic shops that contributes to the huge part of profits of the company. The advantages and disadvantages connected to Alternative 3 are provided listed below;

Pros:

• Reducing competition danger
• Access to the world markets
• Expanding customer base
• Big Incomes
• Expedition of new worldwide markets.
• Boost in earnings from global markets.
• Income diversification.
• Step towards being a strong global brand.

Cons:

• Extension of issues related to variety.
• Distinctions in cultures could caused a failure of the brand name particularly in Asian countries.
• Low profits at preliminary levels.
• Boost in marketing expenses to gain market share.



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