Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Help

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Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study Solution

A Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Analysis might be performed to design various methods using the strengths of the business to obtain chances, get rid of weak points and to reduce the risks. It could also be utilized to examine that how particular weaknesses resist specific opportunities and increase the hazards. The techniques drafted using the Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Analysis are given as follows;
• Usage of strong global brand position and funds in expanding towards potential markets.
• Unique brand experience might help out the company to much better position itself in brand-new markets.
• Resistance in expansion in the prospective worldwide markets encouraging diversity.
• High costs restricts the growth in various Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the distinct brand experience could be made use of to minimize the hazard from possible consumers.
• Rigorous appearance policies could caused the customer shift towards Victoria with high social obligation.
• Restricted target markets could caused a decrease in the total market share of the company.
These techniques might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Help could be carried out to examine the availability of funds to the business that might be made use of in growth towards international markets. The financial position of the company could be assessed by utilizing the data given in the case Display 1. The ratios that could be thought about in monetary performance analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the business has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not seems to be potential and the company needs to put efforts in increasing its revenues together with decreasing its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Solution

Segmentation

Many of the company's Brick and Mortar stores are situated in United States consisting of above 500 shops in nearly each of the state of United States. The company has also an international existence in 8 different nations with its greatest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 stores in global markets that is probably the 10% of its stores in the US.

Targeting

The company targets its clothes brand to the young, tall and attractive teenagers and kids that are thought about to be cool. This targeting policy is accountable for various differences in the business related to its competitors. The business hires good looking men and females for its shops and follows a rigorous look policy to keep attraction of attractive individuals towards its stores and supply an unique brand experience.

Positioning

The company has placed its brand name as a high-end brand targeting only a specific market section. The business with its non-traditional methods of marketing through designs and agents posters its brand image as a luxury clothes brand name targeted to the cool and attractive personalities in society. This market position brings in various elite individuals towards the brand but it hurts the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Solution deals with a great deal of competitors in the market with the existence of different variety of competitors in the market. A chart showing the close rivals together with their characteristics and the marketing strategy is given in. it could be seen that the American Eagle Outfitters is considered to be the greatest rivals for company with its marketing method related to the television programs. Furthermore, Space is also considered to be a prospective competitor in regional in addition to in worldwide; markets as the business is thinking about to shift in the worldwide markets. Together with it, Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study Analysis. with its versatile pricing technique and the Victoria's Street with its strong social status present a severe danger to the current market share of the Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Analysis.

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