Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study And Video Boxed Set Case Help

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Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study And Video Boxed Set Case Study Solution

A Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study And Video Boxed Set Case Help might be conducted to create numerous techniques using the strengths of the business to avail opportunities, conquer weaknesses and to minimize the risks. It could likewise be utilized to assess that how particular weak points withstand certain chances and increase the dangers. The strategies drafted utilizing the Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study And Video Boxed Set Case Analysis are given as follows;
• Utilization of strong global brand position and funds in expanding towards prospective markets.
• Special brand name experience might help out the company to better position itself in new markets.
• Resistance in expansion in the potential worldwide markets motivating diversity.
• High prices restricts the expansion in numerous Asian and African countries with low per capita earnings.
• Strong brand name acknowledgment, non-traditional ways of marketing and the distinct brand experience could be used to minimize the hazard from potential clients.
• Stringent appearance policies could led to the customer shift towards Victoria with high social responsibility.
• Minimal target markets might caused a decrease in the total market share of the company.
These techniques could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study And Video Boxed Set Case Analysis could be carried out to assess the availability of funds to the business that might be utilized in expansion towards worldwide markets. The monetary position of the company might be evaluated by using the data given up the case Display 1. The ratios that could be thought about in monetary performance analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the business has an affordable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be potential and the company needs to put efforts in increasing its earnings along with lowering its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study And Video Boxed Set Case Solution

Segmentation

Many of the company's Brick and Mortar stores are located in US including above 500 stores in almost each of the state of US. The company has likewise an international presence in 8 different nations with its highest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 stores in worldwide markets that is probably the 10% of its stores in the US.

Targeting

The business targets its clothing brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the business connected to its competitors. For example, the business employs good looking men and women for its shops and follows a stringent appearance policy to maintain attraction of attractive people towards its stores and supply a special brand name experience.

Positioning

The company has positioned its brand as a high-end brand targeting just a specific market section. The company with its non-traditional ways of marketing through models and representatives posters its brand image as a high-end clothes brand targeted to the cool and good-looking personalities in society. This market position draws in numerous elite people towards the brand name but it hurts the business's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study And Video Boxed Set Case Help deals with a great deal of competition in the market with the presence of numerous number of competitors in the market. A chart revealing the close competitors together with their attributes and the marketing strategy is given up. it could be seen that the American Eagle Outfitters is considered to be the greatest competitors for company with its marketing technique associated to the television programs. Furthermore, Gap is also thought about to be a prospective competitor in regional in addition to in international; markets as the company is considering to shift in the international markets. Along with it, Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study And Video Boxed Set Case Study Help. with its versatile pricing method and the Victoria's Street with its strong social status posture a severe threat to the existing market share of the Porter's 5 Forces analysis of Banyan Tree Sustainability Of A Brand During Rapid Global Expansion Case Study And Video Boxed Set Case Analysis.

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