Recommendations of A User Centered Design Approach To Public Services A Case Analysis

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Recommendations of A User Centered Design Approach To Public Services A Case Study Analysis

On the basis of above internal and external analysis of the company in addition to the evaluation of numerous alternatives, the business is advised to think about alternative 3. As alternative 3 would enable the company to expand in worldwide markets without any decrease in its local revenues and any deterioration of its market position. By thinking about Alternative 3, the business might preserve its shop experience and brand name uniqueness. It could likewise consider alternative 2 that could allow the company to access the markets without any prospective investment. The company could pursue alternative 1 which would enable the business to focus on potential international markets rather than the regional markets but as the business is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decrease in business's income. The company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of A User Centered Design Approach To Public Services A Case Analysis Stores

Expansion towards international markets through opening brand-new shops in other Europe and Asian nations with closing domestic shops is although a great alternative for increasing the worldwide existence of the business. The closing of domestic shops might extremely affect the revenues of the firm as above 90% of its shops are located domestically and closing those shops would eventually minimize the incomes of the firm. The company has a long term market position in US which can not be produced soon in the new markets. The alternative would help the business to expand in worldwide markets in addition to the elimination of concerns raised in its local markets associated with its variety. The advantages and disadvantages for Alternative 1 are noted below;

Pros:

• Expedition of new global markets.
• Increase in profits from international markets.
• Elimination of concerns connected to variety.
• Earnings diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Boost in competitors.
• Distinctions in cultures might resulted in a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of A User Centered Design Approach To Public Services A Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could present a serious risk to the market share of business. In this situation the business could consider presenting Click and Recommendations of A User Centered Design Approach To Public Services A Case Help shops. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Decreasing competitors risk
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Elimination of brand Originality
• Removal of the terrific store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to broaden towards the worldwide markets without closing its domestic stores that adds to the huge part of incomes of the business. The pros and cons associated with Alternative 3 are provided listed below;

Pros:

• Lowering competition danger
• Access to the world markets
• Expanding consumer base
• Large Incomes
• Expedition of new international markets.
• Boost in profits from international markets.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of problems related to variety.
• Differences in cultures could led to a failure of the brand particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to get market share.



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